Topics
Can’t resist a sale? Here are the tricks retailers use to reel us in
To get us to spend, retailers use aggressive discounting tactics that tap into our psychological vulnerabilities as consumers. Macquarie University retail marketing specialist Dr Jana Bowden explains how to spot the tricks, and resist them.
Not so sweet: chocolate, slavery and complicit corporations
The annual spike in chocolate sales over Christmas is an opportunity for consumers to reconsider who produces our chocolate and how, Macquarie researchers say.
Job cuts in middle management risk losing key innovators
A knee-jerk reaction to reduce staff numbers could cost companies innovative progress and a competitive edge, research from Macquarie Business School has found.
Against the odds, festive season shopping is set to break records
With Black Friday sales on this week, retail marketing specialist Associate Professor Jana Bowden explores how shopping has changed during COVID-19 – and why we’ll be spending more this Christmas.
Fuel's paradise: NSW energy plan aims to reduce emissions
The NSW government’s newly released energy blueprint intends to transform the state’s electricity network to one that is cheaper and carbon-friendly, writes Macquarie Business School economist Dr Rohan Best, but does it go far enough?
Raw deal for workplace minorities amplified by COVID-19
Despite having one of the most ethnically diverse populations on the planet, Australia still falls behind other nations when it comes to representation and treatment of minorities in the workplace, researchers from Macquarie Business School say.
Start Up program unleashes the entrepreneur in people with disabilities
A community program co-developed by Macquarie Business School addresses the under-representation of people with intellectual disability in self-employment – and is receiving industry recognition as a result.
From drumbeat to downbeat: music industry hits a sour note
Australian musicians have not only experienced a loss of income during the pandemic, but their optimism about future income and employment opportunities returning to pre-COVID levels is very low, according to research from Macquarie Business School.
Analytics, communication are top skills for young accountants: new report
Rapid changes in the accounting profession due to technological advancements mean early career accountants need new skills, according to research by Macquarie Business School.
#EnvyFail: Have influencers lost their lustre in the COVID-19 era?
The ability of social media influencers to create Digital Envy is the key to marketing success on the internet. For some, COVID-19 has been a disaster, according to Associate Professor Lawrence Ang at Macquarie Business School.
More cancer patients turn to online communities for help
Online health communities are playing a growing role in cancer treatment as they supplement traditional communication between doctors, patients and caregivers – particularly during COVID-19, says Macquarie Business School Associate Professor Babak Abedin.
A big but risky budget and the worst could still lie ahead
The federal government is making big-ticket promises in the budget by using tax cuts and a range of business incentives to turbocharge the economy. But will this be enough? Macquarie Business School economist Professor David Orsmond explains.